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Young Thug didn't show up to a music video shoot but that didn't stop the director
If you had $100,000 to shoot a music video but the star never showed up, what would you do?
Pomp&Clout director Ryan Staake faced this dilemma on a shoot for rapper Young Thug's song "Wyclef Jean." But, Young Thug never actually stepped foot on set.
Rather than scrape together footage to create a makeshift video, Staake cleverly turned the whole situation on its head—and the result is a highly entertaining, meta-masterpiece of a music video.
SEE ALSO: Pop icon George Michael was a music video masterThe video starts with a conversation about the vision for the project, but it's quickly explained with interjected typed sentences, drawings and captions all describing how things went awry.
Police presence on the shoot, changes in creative direction or behind-the-scenes glimpses at post-production edits are spelled out in the video—all to the tune of Thug's "Wyclef Jean."
Credit: Young thug/youtube Fans appropriately freaked out on Twitter about the unexpected music video and disbelief that it actually was approved and released.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
It is highly suspicious that a label would allow such an irrelevant video to drop with the "official" tag, but that doesn't make the video any less enjoyable.
"On the way home I wondered if Young Thug would've liked the shoot we put together for him," the video reads near the end.
"But I guess none of that matters now. In fact, maybe that's the moral of this story: None of this matters....but you're still watching."
And we'll probably watch again and again.
Mashablehas reached out for comment and will update this post accordingly.
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